As the founder of MCC, we obviously designed and developed the brand identity and marketing collateral. That included the logo, postcard, banner, marketing emails, stationery, and website. The logo and its “wheel” design represent the concept of many pieces coming together to create this volunteer-run organization. Fun colors were chosen to further emphasize the positivity and cheerfulness of MCC’s mission: To build a more caring community through thoughtful and inspired actions for our fellow neighbors and friends. These actions encourage community growth and awareness which raises the frequency of the town, bringing about positive change.