Service 1st was in need of a brand overhaul. They service the mortgage industry via appraisal service and among their competitors, they had no real visual differentiator—in print or online. We began by refreshing their logo by simplifying the art and updating the font. Next we designed a new stationery system with style to help them stand apart from competitors who tend to keep things “safe”. Lastly we designed and deveopled a new website from the ground up—including a new wordpress template, brand message and content and imagery. Visually we took a risk and didn’t use the usual “house” imagery. Instead we chose conceptual, high-brow illustrations to convey their unique service qualities and superior attention to detail.