Service 1st is an appraisal risk management company serving the mortgage industry. Their competitors (including them) all have similar looking / sounding websites with no real differentiators. We wanted to help Service 1st stand out. Visually that meant taking a risk and not show the usual “house” imagery. Instead we chose conceptual, high-brow illustrations to convey their unique service qualities and superior attention to detail. We also broadened their brand color palette as well as develop new brand messaging and content to complete the rebirth of Service 1st.