Good Identity Design

We always love coming across well designed brand identity and when we saw this lovely work from General Design Co. we thought we’d share it. They created the identity and promotional design for Buffalo & Bergen, a modern soda fountain in DC’s Union Market. According to the firm’s website, “We drew inspiration from the Brooklyn street corner where the owner’s mother sipped Egg Creams as a child.” Enjoy!

"SDS is our go-to graphic studio for a range of projects including print, web and photographic. As a designer myself, I appreciate their eye for what makes an appealing layout, rarely have we had to give them anything more than passing direction. That’s the true hallmark of a professional."

Adam Aronson

Lilitab, Inc.

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