SDS BLOG


IKEA Logo Gets an Update

Swedish furniture maker IKEA has updated their logo, although the changes will only be spotted by those with a keen eye for detail.

Stockholm-based brand agency Seventy Agency worked on the new logo—its first redesign since 1983. The subtle change includes the slightly enlarged letters to snugly fill the edges of its surrounding yellow oval.

The brief given to the designers was to increase readability both in a digital and physical format, and across a range of sizes. The challenge was to achieve these criteria without needing a re-registration of the trademark.

"SDS is our go-to graphic studio for a range of projects including print, web and photographic. As a designer myself, I appreciate their eye for what makes an appealing layout, rarely have we had to give them anything more than passing direction. That’s the true hallmark of a professional."

Adam Aronson

Lilitab, Inc.

SunDesign Studios

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