We’ve been designing the American Solar Energy Society (ASES) magazine Solar Today since 2017. It began with a rebrand resulting in a much-needed facelift from cover to cover. The biggest improvement was formatting– page layout and typography. We source most of the photography used on the cover and in the articles. By adhering to the ASES visual guidelines that we developed, not only is the magazine cohesive with the overall brand design, it now feels professionally presented.