SDS BLOG
Responsive Logos
Just as with website and content, logos are now becoming responsive. The old thinking that a logo can not be altered is going out the window. A great example is the new logo for The Whitney Museum, designed by Amsterdam-based design team Experimental Jetset. The “W” logo is able to shift and change shape to fit into any space needed in various collateral. The collaboration between Experimental Jetset and The Whitney really pushed the limits of logo design and in the end, created something really special.
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