SDS BLOG


Three Reasons to Learn About Color Theory

Color is critical to any successful design project, yet nailing the ideal color palette for a project is notoriously tough. Learning about color theory is a great way to perfect your use of color in your design work.

Reason 1: Most design projects begin by formulating a color palette for the job, reaching into the same finite pot of color shades, hoping to seek out a brand-new combination. Since nobody is inventing new colors, it’s up to designers to reach deeper and find fresh inspiration for this critical task.

Reason 2: Color meaning is not universal across cultures. You need to research what colors mean in different countries and also be aware that shades of colors can read differently than its darker hue.

Reason 3: The psychology of color is vital when designing a project. Every color invokes feelings in us that are instinctual. Knowing how color makes people feel can turn a project into a success or a total failure.

"SDS is our go-to graphic studio for a range of projects including print, web and photographic. As a designer myself, I appreciate their eye for what makes an appealing layout, rarely have we had to give them anything more than passing direction. That’s the true hallmark of a professional."

Adam Aronson

Lilitab, Inc.

SunDesign Studios
P 856.942.4842
E info[at]sundesignstudios.com

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